Legal aspects in the network marketing companies in Russia
N. BOLTYANSKAYA: 16 hours 35 minutes in Moscow. A microphone Natella Boltyanskaya. In our studio today Roberto Piona, general director of Vision Group. Hello.
R. PIONA:… (nerazb)
N. BOLTYANSKAYA: Maxim Kiselev, colleague Roberto, who today will perform several functions at once, including feature. Hello Maxim.
M. KISELEV: Good day.
N. BOLTYANSKAYA: Well, such a question. Network marketing has a long history. And I understand that the submission of people about it changing. How do they change?
R. PIONA: First, thank you for a very good question. Of course, those perceptions are changing, and changing in the first place because the network itself is changing its marketing technology, and technology work with distributors, and the information and the maintenance of distributors for their products, which it uses. This, of course, affects the people change, because the distributors are beginning to communicate much better everything about the work.
N. BOLTYANSKAYA: Many Russians believe that the network marketing company, it is largely a pyramid. That some companies in which the technology is working, say so, some aferistichnoe implementation.
R. PIONA: Of course, you raise, perhaps, the most important question. Because, of course, is different than real, normal network marketing company of the pyramid? In real company distributors sell the product. A high-quality product that has passed all the quality and degree of control that can meet the different needs of their customers. And there is no reward distributors of attracting other people to join the team of vendors, and that this product really need people, and they are willing to pay for it.
N. BOLTYANSKAYA: Well, well, then I will try to ask the same question in another. How to distinguish legitimate network marketing company from the usual pyramid?
R. PIONA: Most important in this connection that I can say. The real company, which is not a pyramid, it actually sells the product, and, very often, a product that can be purchased in the market not only through network marketing. It can be bought in the supermarket. It does not sell, is a real company, the first sign of it - not ephemeral sells services, and sells it is not something you can never see and never can touch. This is the first. The second very important point. In legal network marketing company there are strictly defined by law and the relationship between the distributor company, in the first instance, the availability of contract. The contract, which defines these relations, which sells products distributor, and the company receives a fee from those sales.
N. BOLTYANSKAYA: Well, well, there is, after all, have long-established system. You can buy goods at the supermarket. What does an entire company, let alone having their own network marketing?
R. PIONA: First, the most important may be thing. When you simply buy any product in the store, it is not bundled with absolutely no information. Purchased have brought themselves trying to understand. Here, most importantly, that the distributor tells the whole deal of information about the product, and above all too often uses his own experience to do so.
N. BOLTYANSKAYA: Okay. Another such issue. It's still probably the Russian market something different from markets in other countries. In your view, what should be the benefits of modern network marketing company to be successful it is in the Russian market?
R. PIONA: First, as I have said, such a company as Vision, has largely advantage may be compared to other companies. This quality of the product. Vision Products manufactured in France, they are 50 levels of quality control, made in partnership with the largest in Europe natur-produktov Concern, called "Pharma", and it provides this kind of advantage, for the product. The next thing that I would say is that we as a company put money into education and distributors, new technologies, new innovative technologies and the development of new products, rather than the same money to invest in advertising. And for this market, as Russia, the quality of the product and maintaining sales of this product to such a large market is a big advantage.
N. BOLTYANSKAYA: Here's another question that has come to your address on the internet: "Mr. Piona, how do you see the future of network marketing in the next 10 years all over the world?".
R. PIONA: In fact, of course, it is very difficult to predict what will be in the next 10 years, given that time is running particularly fast. Nevertheless, I can say that probably in the near future or in the next few years will also have the same opportunity to many of the interactions of people, the ability to communicate or from the mouths of instructions, or via computer. But such communication, which will allow them to know a little more and make some great loyalty to certain products, which itself fell short and confirmed. Thus, I can say that the most likely prospects for the development of network marketing for the next decade, in principle, it is good taking into account the use of the new opportunities of new technologies and improve the quality of these products.
N. BOLTYANSKAYA: And tell us, please, with regard to the company's Vision, as it exists World Network, or in each country has its own company, which is a network marketing company?
R. PIONA: Company at the corporate level is a group of companies. They are united, of course, a single mission, shared values, about how and what is right to do. But for each country, of course, given the specificity of this country, its history, its culture, how people keep themselves and show in the country, we naturally under each country modifying certain things related to the way sales. That is why Vision has invested a very large amount of money in the training and development of their distributors including who will certainly done by each country separately.
N. BOLTYANSKAYA: The plan has a specificity that is in the Russian market?
R. PIONA: Absolutely. First, Russia is a very big market, and so the market is very promising, with a very large capacity and the present and future. Second. We noticed that in Russia it is very important to communicate directly with each other people, the transfer of important information, important information is, indeed, through a direct, immediate communication. Third. For the Russians it is very important quality of the product, and we will try and does not disappoint these expectations, because the people here have learned or know how to value that really well.
N. BOLTYANSKAYA: Say please people who, for example, are interested in the possibility of cooperation with you, they can somehow find a Russian colleagues, the Russian company employees Vision? Maybe join the collective of this. How it all happened?
R. PIONA: The first thing that I would note is a company operating in Russia are already 11 years old. Over these 11 years, at least half a million people in one way or another worked with the company here. But, it is given that there is already a certain level, and very Yosia level of trust between, say, the part of the Russians, which has been in contact with us, we have decided to open and opened trading companies in a large number of regions of Russia. There they find it very easy. You can find them on our common site, they are always open to all who wish simply to become a distributor who would like to come there. And above all, we now try to ensure that by, say, information technology more readily accessible to everyone and interested people.
N. BOLTYANSKAYA: Say please, and even distributors can use the Internet to create their own network management sales?
R. PIONA: Of course, yes. And we as a company investing a very large amount of money, intellectual resources, our time to make and provide even more opportunities to use information technology distributors. For example, we are investing significant amounts of money in it now to develop a system that would enable not only 0n-lain all distributors receive full information about products, but literally start-line training, running, in addition to the possibility of the order, method of tracking product and so on. That is, we are really on this work very seriously.
N. BOLTYANSKAYA: Say please, and how and by train
Vision Group of its distributors?
R. PIONA: First, the content of this training is all there is to say about the product to allow distributors to know all the details and dimensions of action, and so more product, which is particularly important. Because if it comes to our food additives, biologically active food additives, it is very important to understand that this is not medicine, but what they give to consumers, those who will want to buy them. And of course, this is very much linked the trust that, in principle, could have a company in this market, whether distributors will be able to properly convey to their end-users, especially in the product than how to use it correctly, that it can bring.
N. BOLTYANSKAYA: Well, what, I still thank our guest and recalled that today is in the studio "Eha" Moscow general director Roberto Piona Vision Group, Maxim Kiselev, colleague, Maxim is more accurately representative of a corporation, and, in addition, today kindly translated our conversation. I thank the gentleman Piona, and recall that all this is happening "live" Eha Moscow, and probably do not need to be afraid of network marketing cowardly Russian consumer. Yes? They should be proud of, said Mr Piona. Thanks much. Our program will continue. Goodbye.
